2022 was a year of layoffs for much of the tech industry, and analysts think it will continue until at least the first half of 2023. This is a major outlier from the past when the perpetually booming sector saw big tech valuations top a trillion dollars and companies ferociously staffed up their empires. Big […]
MASSIVE TECH LAYOFFS Read More »
What picture comes to your mind at the mention of bold business? A billion-dollar unicorn? A disruptive social impact model? A business with a history of ruthless takeover? The recent emergence of Chat GPT paints a perfect image of a bold business – a product model that disrupted Google’s decades-long dominance of search. Suddenly, Google
BUILDING BOLD BUSINESSES Read More »
The marketing landscape has completely changed, almost to the point of feeling we’re living on a different planet. To thrive in this new environment, we need to discover our innate creative heartbeat, and help our teams do the same. In a world that’s becoming hyper-unpredictable, we’re all having a tough time dealing with, and planning
INSPIRED CREATIVITY Read More »
It was Steve Jobs who jump-started the now-famous “Think Different” advertising campaign as a way to inspire consumers and recharge Apple’s innovation efforts. It worked. Reflecting on the campaign, Jobs said “The whole purpose of the ‘Think Different’ campaign was that people had forgotten what Apple stood for, including the employees.” The campaign reminded
