Crux.

CLIENT:

Access Bank

DATE:

26 October, 2018

CATEGORY:

Strategy, Content, Branding

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Project Summary

Crux is an Access Bank digital informational product that uses trends, lifestyle, pop-culture, facts, data, and statistics to tell stories that engage the nascent millennial audience; thereby, boosting the equity and the brand love of the bank. This is an exciting project we undertook end-to-end and we are proud to be associated with this financial brand.

 

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