2022 was a year of layoffs for much of the tech industry, and analysts think it will continue until at least the first half of 2023. This is a major outlier from the past when the perpetually booming sector saw big tech valuations top a trillion dollars and companies ferociously staffed up their empires. Big […]
MASSIVE TECH LAYOFFS Read More »
What picture comes to your mind at the mention of bold business? A billion-dollar unicorn? A disruptive social impact model? A business with a history of ruthless takeover? The recent emergence of Chat GPT paints a perfect image of a bold business – a product model that disrupted Google’s decades-long dominance of search. Suddenly, Google
BUILDING BOLD BUSINESSES Read More »
The marketing landscape has completely changed, almost to the point of feeling we’re living on a different planet. To thrive in this new environment, we need to discover our innate creative heartbeat, and help our teams do the same. In a world that’s becoming hyper-unpredictable, we’re all having a tough time dealing with, and planning
INSPIRED CREATIVITY Read More »
It was Steve Jobs who jump-started the now-famous “Think Different” advertising campaign as a way to inspire consumers and recharge Apple’s innovation efforts. It worked. Reflecting on the campaign, Jobs said “The whole purpose of the ‘Think Different’ campaign was that people had forgotten what Apple stood for, including the employees.” The campaign reminded
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Today for the umpteenth time, I saw iPhone 14 Pro Max and shook my head in disbelief. That phone is damn ugly. I muttered. Compared to, say, the similarly sized Huawei P30, the iPhone 11 – 14 Pro is fatter, bigger, heavier, with a huge fugly notch. Apple seemed to have deviated from the Steve-instilled
The millionaire was dressed in a black T-shirt and jeans, and would have been easy to miss if he hadn’t been surrounded by a dozen tall, thin, beautiful women and waving a pink bottle of Cristal champagne. His next drinks order arrived in a ceremonial procession, known in the nightclub business as a bottle train.
The Secret Economics of a VIP Party Read More »
To the surprise of the cryptocurrency world, AFEN, the first government-backed NFT initiative, held one of the quickest public sales in the crypto space on April 20th, 2021. Raising over a million dollars in her token’s sales round. Deborah Ojengbede, Chief Executive Officer of the AFEN group and a former banker, is in charge of
27-year-old female ex-banker raises 1 million dollars for her tech start-ups Read More »
If your organization were to be a football club, what number would you be playing? Are you a striker who is constantly knocking on clients’ doors and central to cash inflow into the organization? Or you come from the flanks, throwing winning passes at the striker and sometimes scoring those important business goals, closing deals
Content providers of the future are not just writers. They are brand strategists. They know any great stuff is driven by strategy, so they are immersed in a balanced mix of trend, innovation, globalization, social media, pop-culture, ‘scut-job’, brand strategy and business technology. They understand visuals, motions and texts, everything in between; and how they
In The Future, Content Managers Will Replace Marketing Managers Read More »
